One of the questions I get asked most often is how to work together with leadership teams to both promote and support the mission of an organization.

In this episode, we speak with Cheryl Vedoe, the former CEO of Apex Learning, who shares her insights with us about how to best work together with leadership teams to support the mission and growth of a company.

We cover everything from how to establish effective relationships with leadership teams, what to do when you have conflicts with your CEO, gaining access to leaders (and the right access), and the key to how you can be most effective together.

She shares a starting point for everyone when they begin thinking about PR and how it can benefit their organization - whether you're a larger, more mature company or a small startup or a school:
1) What's my goal? 2) What role do I want PR to play?

Download the free case study: casestudy.swpr-group.com

‍